Melissa Negron Ulto has had an extensive career in Hip Hop documentary filmmaking, as an editor, animator, cinematographer, and producer. Her talents on this film lend to its unique feel and storytelling style. She is a digital content specialist for long and short form content, as well as working in digital signage. Melissa also lends her skills to various nonprofit organizations and activist movements.
Melissa Negron Ulto has worked with luxury brand clients like Versace, Diesel, Rag+Bone, TUMI, and others, designing their digital signage and creating new content. As a consultant, she works with Fortune 500 companies and key industry players in the digital signage field, including BrightSign and Zignage. She did several public art projection pieces in Jersey City. and Manhattan during the pandemic. She has been included in several NFT art events and taught a workshop on the topic at NYU. She has done two video installations for Diner En Blanc in Jersey City. Melissa currently has a gallery space in the Lackawanna Building, where she has placed a longterm AR installation, along with hosting regular JCAST and other art events. She is repeatedly hired to do projection mapping for music video clients, as well as various digital signage installations for retail brands.
Melissa worked with some of the key players from Blue Man Group, QOTN and STOMP! on workshopping a new project, as the video designer for the video backdrops and live performance video pieces. Melissa Ulto’s video art piece, unMade Movie, became part of the permanent video art archive at the Getty Research Institute in 2017, as part of the Joanie4Jackie collection. The piece was part of 2002’s “Who Stole My Chainletter” edition.
Melissa holds the position of Digital Signage Content Manager at Lincoln Center, managing and creating infoscape content for the entire campus. Melissa is currently involved in projects for brands using AR/VR content in marketing campaigns online and in public spaces. Her role is creative and technical lead, to concept and develop the content, keeping in mind the target demographics and the various devices for content delivery. She also works in education, with Hudson County, on STEM/STEAM programs.
Melissa has a long history with art and activism, and is part of the Guerrilla Girls (as Maya Deren, a performance/activism training group), which included a European tour – live streaming the performances and running workshops for women in Slovenia, Hungary and Greece how to do activist street theater and poster design. She created graphics and on-air art for Occupy Wall Street, was an on-location live streamer, and built a green screen stage, as key member of their streaming team. She continues to lend her support and skills to various movements and non-profits.